World Cup Ticket Sales Kick Off: Securing Seats May Be Challenging and Costly
FIFA introduces dynamic pricing and multiple sales phases for 2026 tournament tickets

Marian LaSalle
Sep 9, 2025FIFA has officially launched ticket sales for the landmark 2026 World Cup, which will span the United States, Mexico, and Canada.
The journey begins September 10, 2025, with an exclusive window for Visa cardholders, requiring fans to register interest for a lottery entry.
Winners receive purchase slots by September 29, yet these do not guarantee ticket availability.
Further sales follow, opening to all cardholders after October 27 and again post group-stage draw in December.
FIFA’s new dynamic pricing system means ticket costs will adjust based on surging demand, starting at $60 and potentially soaring to $6,730 for top seats.
Exclusive hospitality packages—offering luxury amenities—can exceed $73,000 per guest.
The “right to buys” (RTBs) digital card program adds another chance, but with fluctuating access and costs.
With 48 teams, 104 matches, and expected record-breaking crowds, fans should plan early and stay alert for updates to secure their seat at this historic global event.