World Cup Ticket Sales Kick Off: Securing Seats May Be Challenging and Costly

FIFA has announced the commencement of ticket sales for the highly anticipated 2026 World Cup, set to take place across the United States, Mexico, and Canada.

 

Fans eager to attend should brace themselves for a process that may prove both challenging and expensive.

 

The initial phase of ticket sales begins on September 10, 2025, exclusively for Visa cardholders.

 

During this period, applicants must register their interest on FIFA's official portal.

 

Successful registrants will be entered into a lottery, with winners notified by September 29 and granted specific time slots to purchase tickets starting October 1.

 

It's important to note that securing a time slot does not guarantee ticket availability.

 

Subsequent sales phases are planned, including a second draw from October 27 to 31 for non-Visa cardholders, and another following the World Cup group draw on December 5.

 

Remaining tickets will be available on a first-come, first-served basis as the tournament approaches.

 

In a significant shift, FIFA is implementing a dynamic pricing model for the first time in World Cup history.

 

This approach adjusts ticket prices based on market demand, similar to pricing strategies used by airlines and hotels.

 

While some group-stage tickets will start at $60, prices for the most exclusive seats, such as those for the final, could reach up to $6,730.

 

Given the dynamic nature of pricing, these figures are subject to change as demand fluctuates.

 

For those seeking a more premium experience, hospitality packages are available, offering amenities like reserved seating, exclusive lounges, and gourmet catering.

 

However, these packages come at a steep price, with some reaching up to $73,200 per person.

 

Additionally, FIFA has introduced a new ticket sales method called "right to buys" (RTBs).

 

Fans can purchase digital cards, which may grant the opportunity to buy tickets for specific games, including the final.

 

These digital cards are released periodically and vary in price, adding another layer of complexity to the ticket acquisition process.

 

With the tournament expanding to 48 teams and 104 matches, demand is expected to be unprecedented.

 

FIFA anticipates over 5 million attendees, potentially making this the most attended World Cup in history.

 

Given the combination of dynamic pricing and high demand, securing tickets will require diligence and possibly a significant financial commitment.

 

Fans are advised to stay informed about the various sales phases and consider all available options to enhance their chances of attending this historic event.

 

For the latest updates and detailed information, visit FIFA's official ticketing portal.